How To Start A Restaurant Business

First of all you will need to think about the type of restaurant you want to open. Primarily, restaurants are grouped into three categories: quick service or fast food, midscale where you will get a good meal for a good price, and upscale with plenty of charm and fancy cuisine. This will also be dependent upon the type of food you want to serve, and the type of customers frequent the area.

One idea is to open an ethnic restaurant such as, Italian, Mexican, French, etc.. You can open an ethnic restaurant in any of the three categories, but before you choose take a look at the demographics of your area. You may want to take a demographic survey so you can get information on:

o The ages of the customers that will eat at your restaurant business.

o What types of ethnic groups live in the surrounding area.

o The occupations and income levels near your restaurant business.

o How many people will be interested in the type of food you will be serving.

o What are the needs, in terms of services or products, of the people in your area? Will you get enough business in the area you are planning to put your restaurant business?

A competitive analysis will show you what other restaurant business are in the area and what type of competition they will give you. You can do this by going to the restaurants as a customer, and checking out the menu to see how much they charge for their food and drink. This will help you decide how much to charge for your fare. To start your competitive survey, you should check the phone book and yellow pages in that area that have a restaurant business in the same category as yours.

The type and size of your restaurant business will determine the amount or size of the following:

o What you will need in the line of equipment.

o How many pieces of dishware, glassware, flatware, linens and napkins, you will need.

o Cooler, freezer, and storage size.

o How large your building will need to be.

o How many employees you should hire.

o How much parking you will need.

o What you will need in the line of advertising.

What will you call your restaurant business? The choice of a name should be one that reflects what you sell and will help you sell your goods. You will want all of your customers to be able to pronounce and spell the name to look it up in the phone book, or when writing a check. The name should be more creative than the competition, and represents the type of menu you are offering.

Make sure you are not stepping on someone else, check to see if the name you have chosen has been registered to someone else under a trademark. If it isn’t, make sure that you register the name with your county clerk. You should also check with the federal government to see that there are no trademarks registered through them with the name you have chosen. You can be sued for using an already registered name.

Furniture Store Marketing – Generate Tons of Customers by Partnering With Other Furniture Stores

Partnering with other home furnishing stores is a joint venture strategy that most home furnishing store owners have probably never even considered. It is probably because this joint venture strategy will require you to be really confident and comfortable in your own business.

Otherwise it would seem like you are risking losing your customers to another furniture store, but that is not true. The key to this strategy is partnering with other furniture store companies that do not sell the same types of products that you sell. Now, just to be clear about this strategy; you will not be switching lists with other home furnishing stores, you will be creating a in store coupon or referral program to use this strategy.

Partnering with other home furnishing stores allows you to gain access to customers who you certainly know are in the market for home furnishings. For example, if there is a store in your area which sells picture frames, fake plants and other various home supplies, ask them to allow you to have a podium stand or counter display stand filled with coupons as a bonus for shopping at their store.

In return you could have the normal mailing to your customers or also allow them to have a floor display on your showroom floor. There are many ways to manage these types of joint ventures, so be flexible and ask your potential partners about their specific needs and wants.

Examples can include stores that sell:

Washers & Dryers

Television & Electronics

Windows

Custom Closets

Recruitment Video is an Important Part of an Employment Branding Strategy

Video is the # 1 form of Internet communication and can be one of the most effective medium organization uses to build its employment brand. Recruitment videos posted on an organization's career site, distributed via podcasts and posted on YouTube and social networking sites can create excitation for the organization by allowing potential candidates to experience an organization's corporate culture, values, see multiple employees' passion for the organization and see what it's like to live and work in the organization. Google's recruitment video "An inside look at Google" as been viewed over a half million times on the Internet. Other organizations such as Yahoo, Microsoft, Cisco, IBM, JP Morgan, TiVo, the US Army and Home Depot have found great success using recruitment video. I recently read that studies have shown an effective recruitment video can increase passive candidate flow by up to 30%.

An organization's recruitment video is not a commercial and should not be scripted. The goal of the video is to give an inside look at the company and employees doing real work. A recruitment video should show real employees telling real stories about the organization. The video should also include a message from the CEO or an executive in the area of ​​the organization the video is targeted. The more real the video is the more effective it will be. An effective recruitment video should be 2 to 4 minutes in length. Remember you want a potential candidate to take action so make the video compelling and fun. When you create your recruitment video give potential candidates an avenue to respond by including a link to the organization's career site and if possible an e-mail address for candidates to forward their resume.

Recruitment video is a great way to increase employee referrals. Encourage employees to include a link to recruitment videos in their e-mail auto-signatures and individual FaceBook, LinkedIn, Ning, MySpace and other social networking site pages. We've discussed using viral marketing techniques to build employment branding. Ensure that those writing about the organization include a link to the organization's recruitment video.

Remember that your recruitment video is only as good as the employment site it directs potential candidates to. Potential candidates will visit an organization's employment site to confirm if what they hear about the organization is true, read detailed information about the organization, and submit their resume. The career site should clearly identify the organization's culture, values, vision, current job openings and benefit programs. The site should reflect an organization's brand and strengthen a candidate's desire to consider employment opportunities with the organization. Included on the site should be testimonials from employees that reinvigorate what potential candidates viewed in the video.

The iPhone 4 – New Features, New Design, Brand New All in One Gadget

The new iPhone is finally here. More technology packed then ever before, it sets new benchmarks for other mobile phones manufacturers that have been overwhelmed by the success of Apple's iPhone.

But I guess you're more interested in the features of then new phone rather than the impact it has on the business world so let me share with you the novelties it brings along.

Design:

The new iPhone is thinner, sleeker and better looking then its predecessors. The stainless steel looks good and refined giving it a more futuristic look. The metal buttons add to the overall feel of sturdiness without dramatically increasing the weight. It is heavier then the iPhone 3GS by only 0.1 ounces and it feels great in the hand.

Technology:

But the most obvious improvement is by far the new screen. The "Retina" is a 3.5 inch display which looks absolutely superb, mainly because its pixels are only 78 micrometers wide. It has four times more pixels then the previous version and it is by far the best display I have ever seen on a handheld device. The zoom is flawless and not a single bit of detail is lost in the process.

The "camera system" (as Steve Jobs called it) is comprised of a 5MP capturing device on the back and a VGA one on the front. The image can be shifted between cameras at any time during a video call. Apple calls this "Face Time" and although it has been praised by company officials it is pretty hard to believe it will revolutionize mobile communications or set a trend for other manufacturers to follow. It is undetected a clever feature but it is overshadowed by other technological marvels such as the flawless screen.

iMovie:

iMovie is an app that allows complex video editing like nothing I have seen before on a mobile phone. You can trim out a section of a movie, add a musical soundtrack to any clip, insert pictures in movies and many more. It costs $ 4.99 in the Apple applications store but it is really worth the money.

Conclusion:

The iPhone 4 is a great device with major improvements from the previous versions. Technology packed but also a looker it will unduly become a favorite among geeks and fashion savvy teens alike. A true all in one that certainly describes your attention.